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Jaime Botello

Strategic communications leader with 20+ years of experience across corporate affairs, AI-enabled communications, multimedia storytelling, public health, executive visibility, and reputation-building campaigns.

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About

Strategic communications leader with 20+ years of experience at the intersection of corporate affairs, AI, and multimedia storytelling. Partner with senior leaders to transform complex science and innovation into engaging executive, digital, and thought leadership content. Recognized for leveraging generative AI, emerging technologies, and data-driven communications strategies to accelerate content development, enhance audience engagement, and elevate corporate reputation.

Skills & Education

Professional Experience

Amgen | Thousand Oaks, CA

Senior Manager, Corporate Affairs R&D April 2025-Present
  • Advise senior R&D leaders on strategic communications, executive messaging, change management, and employee engagement.
  • Lead integrated communications strategies across executive, internal, digital, social, and thought leadership channels for Amgen's R&D organization.
  • Translate complex science, AI, and innovation initiatives into compelling narratives for internal and external audiences.
  • Lead cross-functional teams, agencies, and vendors to deliver executive communications, thought leadership, video content, and digital campaigns.
  • Advance AI-enabled communications capabilities through automation, content optimization, audience segmentation, and analytics.
  • Develop measurement frameworks and dashboards to assess communications effectiveness, engagement, and business impact.

Kaiser Permanente | Los Angeles, CA

Communications Lead September 2024-April 2025
  • Led and coached a team of 3-4 communications professionals across multiple business initiatives.
  • Developed and executed multi-channel communications strategies aligned with enterprise priorities.
  • Directed leadership communications, executive town halls, employee engagement initiatives, and enterprise-wide programs.
  • Established measurement frameworks and reporting to assess communications effectiveness and engagement.
  • Led communications support for crisis and issues management, ensuring timely and coordinated messaging.

Fraser Communications | Los Angeles, CA

Director - Los Angeles Department of Public Health November 2021-October 2023
  • Developed media strategies, press releases, and materials supporting LADPH COVID-19 messaging, community outreach, and sector outreach.
  • Established KPI tracking and analysis processes that informed successful PR and social media strategies.
  • Translated complex health data into PR and social content that contributed to a 30% increase in top-tier media coverage and over 50% increase in social engagement.
  • Prepared public health experts for interviews, shared best practices, and offered media training.
  • Managed an editorial calendar to support proactive COVID-19 mitigation outreach across L.A. County.

Health Net of California | Woodland Hills, CA

Senior Manager - Internal/External Communications, Social Media & Community Relations April 2019-November 2021
  • Led a high-performing communications team while overseeing agency partners and contractors supporting statewide communications initiatives.
  • Directed integrated communications strategies spanning media relations, executive communications, internal communications, social media, community engagement, and digital content.
  • Partnered with executive leadership on strategic messaging, thought leadership, crisis communications, and executive visibility programs.
  • Led communications efforts that contributed to a 200% increase in positive media coverage and improved customer perception across more than 30 California counties.
  • Established enterprise measurement and reporting processes for earned media, social media, thought leadership, and digital engagement performance.

Ogilvy PR | Playa Vista, CA

Account Supervisor - Public Relations July 2016-February 2018
  • Managed multiple clients across industries and developed integrated communications strategies for CPG and entertainment clients.
  • Created blogger news bureau programming and provided day-to-day strategic counsel across PR and social media accounts.
  • Collaborated with agency leadership to leverage resources and deliver high-quality client work.

Porter Novelli PR | Playa Del Rey, CA

Senior Account Executive - Public Relations & Social Media November 2013-July 2016
  • Managed media relations activities to position agency clients positively with press and industry stakeholders.
  • Served as Hispanic media relations expert for Porter Novelli on the West Coast.
  • Developed press materials, media statements, fact sheets, releases, key messages, and Q&As.

The Axis Agency / Weber Shandwick | West Hollywood, CA

Senior Account Executive / Social Media Community Manager September 2008-November 2013
  • Supervised media relations and social media professionals across client accounts.
  • Led integrated public relations and social media campaigns, driving earned media coverage, influencer engagement, and audience growth.
  • Developed social media strategies, content calendars, and community engagement programs across major social platforms.
  • Managed special events, promotions, influencer activations, and field marketing initiatives.

Major Event Leadership

FIFA World Cup 2026 | Los Angeles, CA

ADA Communications Area Zone Leader June-July 2026
  • Oversee ADA communications and accessibility operations for FIFA World Cup matches at SoFi Stadium.
  • Coordinate disability accommodations, mobility services, accessibility support, wayfinding, and venue accessibility communications.
  • Partner with event leadership, stadium operations, transportation providers, volunteers, and community stakeholders to support inclusive guest experiences.

NBA All-Star Weekend 2026 | Los Angeles, CA

Area Zone Leader - Guest Experience / Fan Engagement Communications February 2026
  • Led communications and guest experience operations supporting NBA All-Star Weekend at Intuit Dome.
  • Coordinated cross-functional communications across arena operations, guest services, security, transportation, volunteers, sponsors, and event leadership.
  • Supported fan engagement initiatives, venue communications, wayfinding programs, and real-time guest experience operations.